Short-form video sponsorships
3-5 philosophy videos published every week, optimized for social platforms and averaging over 1 million views per video.
2M+ followers1M+ avg views per video60K+ newsletter readers
Advertise to minds, not eyeballs
Mini Philosophy with Jonny Thomson and Big Think reaches over 2 million intellectually curious professionals who reward substance over hype. Sponsor brand-safe content they actually choose to watch, read, and share.
Sponsorship packages are tailored to your platform mix, campaign length, and deliverables.
2M+followers across platforms
1M+average views per video
60K+newsletter readers
3-5new short-form videos every week
What you get
Choose how your brand joins the conversation
Every format puts your brand inside content the audience already trusts and seeks out.
Podcast integrations
Long-form conversations with leading thinkers, with a dedicated podcast launching soon and integration slots available.
Newsletter advertising
Weekly essays delivered to 60K+ engaged readers interested in philosophy, psychology, productivity, and culture.
Custom creator content with Jonny Thomson
Creator-led branded content and editorial partnerships built around ideas your audience cares about.
Multi-platform campaigns
Integrated activations across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned channels.
Brand-safe editorial environment
Thoughtful, educational, culturally relevant content published under Big Think's premium editorial ecosystem.
Versus the old way
Mini Philosophy vs. traditional ad channels
Mini PhilosophyTraditional ad channels
Audience actively seeks the content out✓×
Brand-safe premium editorial environment✓×
Creator-led storytelling from a bestselling author✓×
Integrated reach across video, newsletter, and social✓×
Intellectual credibility at mainstream scale✓×
Process
From first call to cross-platform campaign
Start fast and see the difference within weeks.
Book a call
Tell us your goals, target audience, and the cultural conversations your brand wants to join, from AI and society to wellness and modern work.
Design the right mix
We shape a package around platform mix, campaign length, and deliverables, with competitive CPMs to reach a high-value audience.
Launch and reach
Your brand goes live across the formats that fit, in front of millions of curious, engaged learners.
Questions
What sponsors ask us
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom creator-led campaigns with Jonny Thomson, and integrated multi-platform partnerships.
What audience does Mini Philosophy reach?+
A highly educated, intellectually curious, self-improvement-oriented professional audience interested in philosophy, psychology, learning, productivity, culture, and technology. They are early adopters with the means and discernment to act, and they reward brands that respect their intelligence.
How large is the audience?+
The property reaches more than 2 million followers, averages over 1 million video views, and has more than 60,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Ready when you are
Put your brand in front of 2 million curious minds
Book a call and we will design a sponsorship package around your goals, with competitive CPMs and formats that fit how this audience actually consumes ideas.
Book a call»